African Cream Music, the successful record label responsible for bringing these tales to life in a new way, decided to launch African Cream Kids in 2006. Their vision was to capture the beautiful songs and tales of Mother Africa, and share them with children across the globe. That dream is already coming true with Under African Skies already being sold in eight countries including Italy, England, America, France and Australia. Executive producer Sergio Cartanese, an ex-South African living in Italy says, "I wanted to bring to the world the rich cultural heritage that South Africans have and to give it the credit it deserves. It's important that these wonderful stories which were passed down in the oral tradition can be enjoyed by the next generation".